The Ceylon Tea Global Campaign publicity launch in Kyiv, Ukraine

The historical groundbreaking take - off of the Ceylon Tea Global Promotion Campaign in Moscow, Russia was closely followed by a ceremonial launch of Kyiv, Ukraine on 23rd October 2019 at the prestigious Fairmont Grand Hotel. A well-attended media conference with representations from the prominent press and radio, popular magazines and TV broadcasting as well as online channels from Ukraine and International media graced the occasion to boost the image of Ceylon Tea. The grand finale was a Ceylon Tea Gala Evening which was arranged immediately after the Media Conference at the Fairmont Grand Hotel Atrium Ballroom in Kyiv. A large gathering of importers, buyers, distributors, packers, agents of tea in Ukraine patronized the launch along with members of the Sri Lanka tea trade and state officials. The program would move to the Far Eastern markets namely Japan & China during the First Half of the New Year 2020.The campaign is envisaged to inject tremendous awareness and enthusiasm for Ceylon Tea among the end consumers, particularly focused on the millennial and the young adults.

 

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