‘‘Ceylon Tea’’ - The Official Overseas Sponsor of Sri Lanka Cricket

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‘‘Ceylon Tea’’ - The Official Overseas Sponsor of Sri Lanka Cricket

Two of the most powerful brands in the island of Sri Lanka could boast as global leaders is Ceylon Tea and Sri Lanka Cricket. One of the greatest industries the country is famous for is its tea industry which employees more than 2 Million people (10% of the population) and bring in a revenue of 1.5 Billion US Dollars which covers the entire food import bill of the Nation. ‘‘Ceylon Tea’’ being endorsed by its other   world famous product ‘‘Sri Lanka Cricket’’ ids in a wining position in driving Brand Sri Lanka globally. The marriage of the Two Lions will be historic.          

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An historic event took place when Ceylon Tea concluded an agreement with Sri Lanka Cricket to sponsor the National Men’s & Women’s Cricket Teams for the next three years commencing from June 2013.  This is the first time ever that a Government Organization with one of the most famous global brand was selected as the official overseas sponsor of the cricket team at a value of US$ 4 million for three years.

"Sri Lankan Tea and the national cricket team has been able to bring honour and fame to the country. We are proud to sponsor Sri Lanka Cricket (SLC) and we are thankful for the support given by Sports Minister Mahindananda Aluthgamage" said Plantation Industries Minister Mahinda Samarasinghe speaking on the occasion of the sponsorship announcement.



cricket5 Plantation Industries Minister Mahinda Samarasinghe shaking hands with Sports Minister Mahindananda Aluthgamage. during exchange of sponsorship Agreement)

cricket6Sri Lanka Tea Board Chairperson Janaki Kuruppu is shaking hands with SLC Chairman Jayantha Dharmadasa during the cheque presentation.)

"The Sri Lanka Cricket team is one of the most loved cricket teams in the world. Our aim is to regain the Cricket World Cup in 2015. By sponsoring the national team, Minister Samarasinghe took a challenging task and it was successful. "Ceylon Tea" will be the official sponsor for team when they play international matches abroad.

It is indeed significant that Sri Lanka’s best known two global brands – Ceylon Tea and Sri Lanka Cricket joined hands to take the nation to the next level.  The Sri Lanka tea industry is almost 150 years old.  Similarly cricket was played in the island for more than one and half centuries.  Co-incidentally both these national products were introduced to our country by the British during the colonial days.  Thus, similarities between Ceylon Tea and Sri Lanka Cricket are many.  The opportunities for global promotion of both these products are enormous.  Hence, the new marriage is definitely a formidable one.


(The New T-Shirt which the Sri Lanka National Cricket Team will  wear at future overseas matches with Ceylon Tea Logo - Minister Mahinda Samarasinghe with Sports Minister Mahindananda Aluthgamage display the T-shirt )


We are ready to show the positive outcome of this sponsorship within a year or so" said Sports Minister Mahindananda Aluthgamage. Plantation Industries Deputy Minister Earl Gunasekara, Sri Lanka Tea Board Chairperson Janaki Kuruppu, Secretary to the Ministry of Plantation Industires Sudharma Karunaratne, Sri Lanka Cricket Chairman Jayantha Dharmadasa, SLC Secretary Nishantha Ranatunga, SLC Acting CEO Ashley de Silva, Additional Secretary to the Ministry of Plantation Industires Wimal Jayawardena and several other officials participated for the occasion.

It is understood that 62 Million TV viewers worldwide would be watching the international Cricket Tournaments coming up during the next 12 months.  Thus, the new opportunities created for Ceylon Tea are tremendous.





Read 14210 times Last modified on Wednesday, 07 January 2015 05:48